OnlyLeaf

Founded on the simplest yet the strongest characteristic of a good cup of tea, whole tea leaves. Almost all teas in the market are broken down, robbing the consumer of the true essence of tea. OnlyLeaf teas were launched to counter this very problem by introducing a wide range of whole leaf green teas catering to all ages. Each flavour has been taken through a rigorous process of R&D to bring the healthiest and truest cup of tea. This fact is reflected through the packaging with a focus on articulating the core benefit of each tea and differentiated by the use of a family of vibrant colours, each relevant to a specific flavour.

 

Auneel's responsibility was to create and launch a brand language that would stand strong in a barrage of mediocre products that are backed by the titans of the industry. With a unique tone of voice and energetic graphic style, OnlyLeaf has established an enviable connect with its audience, and grown exponentially within months of its launch.

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