Truebasics by Healthkart

TrueBasics, a Healthkart initiative, provides a range of advanced nutritional supplements ranging from multivitamins and minerals to omega and herbal extracts. These supplements are formulated with great care to include the best ingredients that have been clinically proven to meet the unique health needs of men, women, older adults, sports enthusiasts, and vegetarians.

Being a new provider in the sparsely populated segment, the key design challenge for the website was to break away from the existing brand visual norms of health supplements and create an optimistic representation through its product portfolio. The urgency of a proactive approach to health supplements rather than a traditional brand push was the need of the hour, encouraging consumers to value their well-being and imbibe a sense of self-love by making these products a part of their daily lifestyle. 

The visual representation has been envisioned with a seamless blend of youthfulness, warmth, approachability, and standing true to its two strong pillars of honesty and quality. Coming from the strong legacy of Healthkart, the final look is a confident, serious expert who is adaptive and intuitive of the changing needs of consumers’ health today.

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Visit www.truebasics.com