UClean Select + UClean

UClean originated from the need for an organised chain of laundry and home cleaning services, focused on fostering the DIY (Do It yourself) culture. Taking pride in being India’s first in its model, technology is at the heart of the brand, enabling time crunched customers avail pick-n-drop services from the comforts of their home or office. 

 

Being entrusted with the launch of two brands - UClean and UClean Select, the premium dry cleaning offering, across key markets, we envisioned a brand persona that spoke the language of the millennials, being portrayed as fresh and contemporary, offering quality with convenience. 

 

From the selection of colours, to the refinement of the existing logo, and the exploration of quirky iconography, gave way to a refreshing reflection of the brand language. Playful typography reflected a confident and forward thinking persona. 

 

Our work transcended to designing the Identity, store facades, in-store graphics, merchandise, print, catalogues, and investor decks, showcasing a wide spectrum of the brand communication across consumer touch points. Bringing alive the brand in key markets, and every expanding into new territories, by having a distinct yet approachable branding.